I'm a data-driven sales leader with a track record of scaling emerging brands, building high-performing teams, and driving double-digit growth in competitive markets. I believe great leadership is about creativity – turning challenges into opportunities and ideas into action.
At Cann, a cannabis beverage startup, I played a key role in expanding the company's retail footprint as one of its earliest employees. Within my first quarter I hit 118% to target, onboarded 17 new accounts, and secured par levels with top retailers. I was promoted to Director of Key Accounts within six months, where I managed $1M+ in annual sales and launched a custom collaboration with Sweet Flower x Tove Lo that became one of the brand's highest velocity SKUs.
At LEVEL, an innovative cannabinoid company, I've helped steer the business through a rapidly shifting cannabis market. As GM of California, I led a team of five overseeing $10M+ in annual revenue, built scalable KPI systems, and spearheaded the launch of our sister brand, The Tablet, which became the #3 tablet brand in California within twelve months.
Now as LEVEL's Director of Sales, I work alongside C-suite to shape the company's future direction – aligning sales, marketing, and R&D to deliver sustainable growth. I lead with intention and believe success is shared. When strategy, accountability, and culture come together, great teams not only hit goals – they raise the bar for what's possible.